You’ll be able to share a bit of this info in your TikTok profile, but it all comes down to the content. As of now, this social platform only uses video, which means content creators need to find creative ways to share who they are, what they do, why they’re an expert in their field, and the type of content people can expect to see on their page. Reels are connected to an Instagram account, which includes many aspects, such as photos, IGTV, guides, and stories to help tell the entire story of your brand. While both use video clips, the nature of Reels and TikTok aren’t one and the same. We’ve previously covered the ins and outs of Instagram Reels, but it’s important to make a distinction. When used strategically, TikTok is an opportunity to build brand awareness, establish industry expertise, and increase revenue via product sales. Or, how Leclair Decor took us behind-the-scenes of a project install.
For example, take a look at how House of Jade Interiors used TikTok to share sofa styling tips AND promote specific pillows from their shop. TikTok videos are made using a compilation of short clips, making them a great tool for project tours, tutorials, before and after reveals, and more. Set aside any assumptions, and read on for an overview of using TikTok as an interior designer with new content ideas to try out today.įrom real estate agents to home builders to interior designers, TikTok is gaining momentum throughout the industry, and it has the potential to be a key extension of your brand. We’ve seen everyone from Studio McGee to House of Jade Interiors to Leclair Decor create thoughtfully branded content, and we’ve even hopped on the TikTok train ourselves. While it’s easy to write off this trending platform, we’re here to dispel the myth that you have to be an influencer or a part of Gen Z to use TikTok effectively.
Today, Mandu is back for part two in our series, but this time around, she’s diving into the world of TikTok.
#Tick tock design how to
She shared why video has become so essential in recent years and walked through how to create Instagram Reels step-by-step. You might remember when our IDCO Studio Social Media Manager, Mandu, stopped by to discuss video content for interior designers.
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